Alt Studios + Toyota Racing

Off the back of an aging platform that didn’t speak to the values Toyota Gazoo Racing was trying to achieve, Alt Studios (formerly Hellocomputer), a South African-based marketing and development agency, was hired by Toyota to create a new web experience that would bring the performance racing division brand to life.

During discovery, Nick Bester, Head of Technology and Development at Alt Studios, had determined that the deadline would only allow a deliverable of a very lean and mean static website without a content management system.

During a previous project for Toyota South Africa, the developers at Alt Studios had invested time into an ApostropheCMS boilerplate and component library that adhered to the Toyota global brand. By deploying this extensive library of reusable components, Alt Studios was able to reduce development time by 50%, making this incredibly tight deadline much more attainable.

The lead developer, skilled in JavaScript, Node.js and MongoDB, was confident that their first-round deliverable to Toyota Racing would match their ethos of “pushing for better.”