Michelin relies on ApostropheCMS to build, update and manage over 165 high-traffic websites in nearly 3 dozen languages.
  1. Total Package

    Michelin needed a comprehensive CMS that would handle hundreds of sites, while being easy to manage and maintain

  2. On the Rebound

    After a failed deployment costing 8-figures, they turned to ApostropheCMS.

  3. Around the World

    Within two years, Michelin deployed over 165 sites on ApostropheCMS with no end in sight.

France-based Michelin, the second largest tire manufacturer in the world, started their search in 2013 for a better content management system to help them reduce the time from website idea to launch.

With an 8-figure investment into a CMS strategy that ultimately could not handle the demands of Michelin, their project was aborted in search of a better, more robust open source CMS.

With less capital available and a desire for as little financial risk as possible, Michelin needed to find a robust CMS that could handle their needs to manage upwards of 200 websites in dozens of languages. 

Michelin’s developers found and started building a few sites with the Philadelphia-based ApostropheCMS open-source GitHub repo.

Michelin desired a high capacity CMS to manage upward of 200 websites with as little financial risk as possible.

jeff cooper unsplash

The openness of the ApostropheCMS technology made it easy for developers to spin up a small side-project or corporate site from the same codebase, allowing for ease in development. 

Adopting a CMS that is based on Node.js, an open-source JavaScript development platform heralded as the new standard of web development, meant Michelin could attract and keep high quality developers who want to use modern tools and technology stacks.

ApostropheCMS’s front-end and back-end are both in Javascript, which allowed developers on both sides of a project to work in tandem, speaking the same language and sharing robust libraries. 

Two months after developing on ApostropheCMS’s free, open source codebase, Michelin contacted the ApostropheCMS team to have a second set of eyes review their websites before they went live. A relationship blossomed and Michelin contracted the ApostropheCMS team for Enterprise-level support.

Since Quarter 4 2017, Michelin has deployed over 157 websites with Apostrophe. See the gantt below, noting that each flag represents a deployed website:

  1. Built on Node.js

    End-to-end open source JavaScript experience.

  2. Tooling Michelin loves

    MongoDB, npm, express, among others.

  3. Powerful localization tools

    Michelin is using the ApostropheCMS Workflow module to localize dozens of languages across nearly 200 websites from one instance.

Deploying websites at scale Michelin
A testimonial for ApostropheCMS from Etienne Coursimault
Etienne Coursimault Platform Owner at Michelin Digital Factory

ApostropheCMS gives you the factory to build the website and a partner to support you in running them.

Etienne and his colleagues have continued confidence in building on ApostropheCMS for a few reasons:

  1. ApostropheCMS is not a young product; it’s been around since 2008. Michelin has watched ApostropheCMS’s team rewrite code to work faster, constantly improving the core functionality.
  2. The relationship Michelin has with the ApostropheCMS team is built on trust and hard work. The founders of ApostropheCMS traveled to Lyon, France to visit with Michelin and provide weekly support via a standing video conference call for over 2.5 years.
  3. ApostropheCMS is designed to evolve. With more than 175 releases since lauch, the content management system is constantly improving speed, features and functionality.

Michelin continues to contract with ApostropheCMS for Enterprise-level support and custom development.

Etienne had this to say about ApostropheCMS:

What brought Michelin Group to this CMS framework is a blend of modern technology and smooth admin experience. Its robust full-javascript open source stack is quite flexible and extendable, as experienced by our in-house development team. The admin tools have been extended as we grew bigger in scope, and currently allows for worldwide deployment in up to 50 countries and multitenancy operating model.

Finally, we enjoy a strong support from the ApostropheCMS core team and feel a willingness to scale up with respects to both open source vision and Enterprise-class ambitions.

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