For Marketers

Enjoy a better content editing experience.

Escape the confines of predetermined boxes and express your brand with flexible layouts that let you get the job done.

Content Editing

Take command of your content.

ApostropheCMS - in-context editing

ApostropheCMS - drag and drop

ApostropheCMS - palette

Editor Features

We give you the tools to dynamically manage your content strategy.


In-context Editing

Editing has never been easier. Users can edit content directly on the page, via a familiar interface. Uploaded images automatically resize to suit the right balance of bandwidth and presentation. Adhere to your brand standards without limited editing control.

Try Apostrophe

Multiple Content Types

Don't be limited by simple in-the-box content types. Apostrophe supports all the ways that marketers need to communicate. From columns to categories, and quotes to callouts, build the tool kit you need to represent your brand.

Add a widget in the demo


Bring your favorites tools to your CMS experience. Whether it's Hubspot, Salesforce, Google Analytics, or another platform of choice, Apostrophe can integrate with your tools for a comprehensive management experience.

Check out our integrations

One Dashboard, Many Sites

Bring order and consistency to your brand’s digital experience. Manage all of your organization’s websites under a single dashboard. Apply your own custom themes with powerful visual styling controls that allow for just as much flexibility as you need.

See the Assembly demo

Permissions and Workflow

Apostrophe helps you build in permissions and safety guards you need for a team. Specify approval rights, lock down some page editing, assign permissions based on user role, and more with the admin tools as part of the core of Apostrophe.

Learn more about permissions


Optimize your content with SEO tools that improve your site rankings. You have complete control of the metadata for specific content types like images, as well as pages and articles.

SEO extension module
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Flexibility + Structure

“I have now managed two different websites using ApostropheCMS. Not only do I enjoy the simplicity of the interface, but for the majority of my team the learning curve is negligible. Apostrophe allows for flexibility where you need it and structure where you don’t. I can trust that team is efficiently making updates while maintaining brand standards and design intent of the website. In fact it might make my job look too easy. Several occasions I have made live updates during marketing discussions and firm leadership has been impressed by the nimble process.”

Rose Irvin
Rose Irvin Director of Marketing, Jacobs Wyper Architects
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Most User Friendly

"Apostrophe is, by far, the most user friendly platform that me or my staff have used. The learning curve is short and it is built for quick and easy updates and ensuring a uniform look across all pages. I really like the look of our new website and Apostrophe does an excellent job adapting on desktop /tablet /mobile. My team all agree - we made the right choice with Apostrophe."

Gail Farmer
Gail Farmer Executive Director, Wissahickon Trails
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Updates Made Quick and Easy

"Our team is focused on educating sustainability leaders in a world where that is changing all the time. With Apostrophe, we can update our website quickly and easily when something changes with one of our programs or we want to add a new alumni profile. The editing interface is in-context and we can preview our changes immediately. This also means it is easy to train a new staff member to edit the website." 

melissa lee the green program
Melissa Lee Founder, CEO, The GREEN Program
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